For all the users who want to get on the Kmart site to buy the latest products on it, there’s one place to visit before they do so. It’s www.mykmart.com, the online community of all Kmart shoppers who get together, so to speak and share their shopping experiences on the site. From reviews of different products that they have bought to helpful tips about shopping, ideas and opinions that will make a world of difference to new shoppers are shared on the site. Hence any user wanting to make a purchase on Kmart is well served visiting this site first.
Set up by Sears in May 2009, www.mykmart.com is one of the many online community review websites that have been powered by the Viewpoints Network. Since its inception the community has gone from strength to strength and today has about 240,000 members that are registered with it. And one of the biggest reasons for the community’s popularity amongst users is the fact that they are actively involved with the site to make it a better place for shoppers. It gives consumers all the information they need regarding new products on the site and services that are provided to them.
And that seems to be the endeavor of the site’s managers as well who want to integrate experiences of different shoppers to create a source of information that’s beneficial not only to users but for them too. Knowing about experiences shoppers have had on the site, opinions they have on different products and the ratings they give for their purchases goes a long way in helping the owners about user patterns. And it helps them try and do their best to improve their own service so that users have a better shopping experience the next time. Thus www.mykmart.com seems to create a win-win situation for all.
But besides useful information regarding products that is vital before users make their purchases, they also stand to win many other goodies by being active members of the site. For starters there are coupons to be won on a regular basis, which helps consumers make substantial savings every month. Moreover www.mykmart.com makes different deals and promotions available to active community members who look forward to them from time to time. And then there are sweepstakes throughout the year, which give members an opportunity to win merchandize and cash prizes too.
The Recognition Rewards Program is another highlight of the site, which lets members win points for simple tasks they do on the site. From adding a profile picture to luring fans in the community and writing reviews and opinions, these are rather straightforward tasks, which can earn members rewards points that add to their overall points on the site. And it’s these points that determine any user’s level of www.mykmart.com. Being on a higher level is usually a good indicator about being more active on the site and that’s how others use can find them.
And then there’s of course the ideas feature that gives users the opportunity to vent about the issues they have faced during shopping on the site. Often it’s not only about addressing and voicing their grievances but users can offer constructive criticism, which is usually taken on board. Hence members themselves can make suggestions and offer inputs to make their site a much better place for them and enhance their shopping experience in the future as well. These comments can be about services provided to them and thus www.mykmart.com helps those at Kmart listen to its consumers and cater to them according to their requirements.
Advantages of www.mykmart.com
When customers go to buy their products on Kmart they have come to expect products of a certain quality that add value to their daily lives. However they also want to know what other users have to say about these products so that they can make an informed decision. This online community is a great way for users to know what other consumers are saying about certain products that might probably be creating waves in the market. Getting a realistic and objective opinion about a product might help users decide if it lives up to its lofty claims.
The good thing about www.mykmart.com is that it doesn’t alter or edit any of the reviews that have been written by users. Community members get to have a say about the products and services that are provided to them as well. What’s interesting is the site takes these suggestions on board creating a high level of trust amongst its members. It also goes to great lengths to reward its members by offering cash prizes at sweepstakes and coupons that help them make huge savings every month. Now that’s just goes on to sweeten the deal and adds to their strong online community.
Disadvantages of www.mykmart.com
While the site offers the perfect platform for community members to voice their opinions about different products they have bought, which might or might not be on the site, it is restricting because the reviews have to be product centric. The site doesn’t seem to accept reviews that have anything to do with shipping, pricing or service issues. Unfortunately in many instances it’s these factors that can ruin a shopping experience for users. How often have shipping delays or poor services been the bane of existence for users? However, they do have the option of taking up these issues on discussion boards.
Summary:
Users don’t have to go by the tall claims made by product manufacturers to buy something they want. They won’t be making decisions blindly as well, as it happens on occasions when there is no relevant and useful material on a certain product. www.mykmart.com gives users an opportunity to learn everything they want to know about a product through reviews written by fellow consumers. And if you have already bought a product and want to comment on it, you can do so as well for the advantage of other users. It’s this sense of community that works for each other that makes it stronger.
Contact: support@mykmart.com
Website: www.mykmart.com